Higer debut in UK at the Eurobus 2014 Show
“Harris Group announce distribution deal for Higer Bus & Coach in the United Kingdom & Ireland”
Dublin, Ireland, October 29, 2014 – Higer Bus & Coach, one of the top Coach & bus producers in China, will commence right hand drive sales and distribution in the United Kingdom & Ireland with its Dublin based Distributor “The Harris Group”.
Higer now supplies Buses & Coaches to over 85 countries and territories including many diverse markets in South Asia, the Middle East, Africa, Russia, Eastern Europe the Americas and now Western Europe has been added to the Higer portfolio with the recent addition of Ireland & the United Kingdom.
As an international manufacturer and developer of buses and coaches, Higer Bus are one of the new emerging stars from the rapidly expanding Coach business that has been steadily increasing within China over the past decade. This recognition has made it a very easy choice to add Higer Bus to the extensive product line up distributed by the Harris Group.
The Harris Groups strong heritage & reputation has been built over, more than 50 years of delivering much sought after trucks to the construction, distribution, engineering and waste management vehicle sectors. This reputation has been built on stability, innovation, customer service, & reliable products.
The need for sustainable passenger transport is accelerating worldwide and our research shows that Bus & Coach products fit well into this major growth area. Higer Bus & Coach and the Harris Group have made it a mission to embrace the latest product design and safety technology.
“This will make Higer a major contender within the Bus & Coach sector in the local and international markets in the coming future.”
“Storm 1” by Higer is planned to be followed in early 2015 with the E-series range that will include 12m and 13.6m two and three-axle coaches. There is a possibility of a 24-seater minicoach, CNG, LNG, hybrid and citybus models to follow.
“Higer will be different to other Chinese bus products, as we have given it a European DNA, establishing the coaches’ international status, we want to provide equipment that the market trusts and is familiar with,” adds Mr Haughton.
This extends from Darlington-built Cummins engines, to Allison transmissions, ZF steering system, Michelin Tyres, Vega 440 seats, European Built Wi-Fi and Thermo king air-conditioning. Harris Group is appointing a renowned bus glazing company to provide nationwide glazing support in Ireland & the UK.
Significantly, the majority of major component suppliers mentioned are exhibiting alongside the Harris Group stand at Euro Bus Expo.
Mr Haughton says: “Back-up and customer service is more important to us than anything else. Key to the launch of Higer is the extensive dealership and support network the Harris Group have in place in the UK and Ireland, backed up by trained technicians. We will be providing a quality aftersales support programme that any manufacturer would be proud of and we look forward to many years of cooperation and growth with Higer.”